Start Assessment

Built by a best practice expert

Sova was created by Jane Korneyko, a Strategy & Transformation Leader who saw the same patterns repeat across hundreds of businesses.

The Background

With over 15 years as a Strategy & Transformation Leader across Legal, Healthcare, and a startup herself, Jane has led strategic transformations, built operating models, and simplified complex systems, processes and frameworks.

She's seen the havoc caused by consultancies who don't empower and build reliance, and knows and uses all the tools they use. So she built Sova to democratise access to the same frameworks, tools, and best practices.

The Philosophy

"Running a business shouldn't require a management degree. Excellence should be accessible to everyone."

Sova is built on three core values:

Empowerment over dependency

Learn once, apply forever. No recurring consultant fees or fragmented advice. Self-sufficiency is the goal.

Simplicity over complexity

Complex doesn't mean better. The best frameworks are clear, actionable, and easy to understand.

Democracy over exclusivity

World-class strategy shouldn't only be available to those who can afford consultancies or accelerators.

Why Sova Exists

Because 90% of startups fail—not from lack of effort, but from preventable mistakes. The research is clear. The solutions exist. They're just scattered across the landscape, expensive, and inaccessible. Sova brings it all into one nest.

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