Built by a best practice expert
Jane Korneyko. 15+ years in strategy and transformation across multiple industries.
I'm a business theory nut. Best practice already exists: tried and true methods, tools, and methodologies that work. The evidence is there.
And yet, time and time again, I watched businesses and managers think they could do it better. Ignore the research. Reinvent the wheel. Fall back on "that's how we've always done it" or, worse, forget the theory altogether.
It drove me mad.
So I became obsessed with evidence-based best practice and new and emerging insights that challenge long-standing, outdated practices.
Startups need this most. They can't afford to learn through expensive mistakes, and they rarely have access to the consultants and resources that established businesses do. Sova brings that knowledge to the people who need it most.
Sova sits at the intersection of three bodies of knowledge: what research tells us about why startups fail, the global tools and methodologies that actually work, and proven business best practice. Where these three overlap is where Sova lives.
Sova is built on three core values
Empowerment over dependency
Learn once, apply forever. No recurring consultant fees or fragmented advice. Self-sufficiency is the goal.
Simplicity over complexity
Complex doesn't mean better. The best frameworks are clear, actionable, and easy to understand.
Democracy over exclusivity
World-class strategy shouldn't only be available to those who can afford consultancies or accelerators.
Why Sova Exists
Since I'm a theory buff, let me use a tried and tested framework to explain: the Double Diamond.
Discover (Diverge)
The startup era exploded. More people than ever launched businesses, and with that came widespread failure.
Define (Converge)
Researchers studied these failures. CB Insights catalogued the reasons. Academics examined patterns. The industry converged on an answer: most failures stem from predictable, avoidable mistakes.
Develop (Diverge)
Solutions emerged everywhere. Accelerators, incubators, podcasts, blogs, YouTube channels, online courses, frameworks, templates, consultants. Advice expanded in every direction.
Deliver (Converge)
This never happened. The advice remains fragmented. Founders piece together guidance from dozens of sources, often contradictory, rarely personalised.
Sova completes the diamond by consolidating all that research, advice and using all the known best practice and tools to help startups.
Get in Touch
Have questions about Sova, want to discuss a partnership, or just want to chat about startups? I'd love to hear from you.