# Sova

> Sova is a startup diagnostic and playbook for Australian startup founders. It evaluates business health across 9 interconnected elements and 4 growth stages, providing evidence-based recommendations, curated tools, and Australian-specific guidance. Built in Melbourne by Jane Korneyko. Australian Technologies Competition 2026 EdTech Semi-Finalist (top 5 nationally). People's Choice Award winner at La Trobe Female Founder Pitch Night 2026. ETIH Innovation Awards 2026 Finalist: EdTech Start-Up of the Year (shortlisted from 140+ global entries).

Canonical site URL: https://getsova.com.au

Contact: hello@getsova.com.au

## What Sova Does

Hundreds of thousands of new Australian businesses enter the market every year. Almost 6 in 10 solo founders don't make it past their third year (ABS, 2024-25). The reasons are well-documented across decades of independent research: 74% of high-growth startup failures come from premature scaling (Startup Genome, Marmer et al. 2011, n=3,200); 70% of failed venture-backed companies ran out of capital (CB Insights, 2026, n=431); 65% of high-potential startups fail from cofounder conflict (Wasserman, HBS 2012); 70% of founders cannot clearly articulate their value proposition (Bain); 72% of Australian founders report burnout (Startup Muster, 2025); 2/3 of startups never see a positive return on investment (Harvard Business Review, 2021). The tools that prevent these failures already exist. Founders are typically offered three doors to access them: equity-taking accelerators (1 in 10 acceptance, 7-12% equity), consultants and mentors ($150-$500/hour, fix one functional area at a time), or DIY in fragmented information.

Sova is the fourth door: structured self-help, in the founder's own hands. No application. No equity. No consultant fees.

- **Diagnostic**: 98 questions (18 Discovery / 28 Validation / 29 Efficiency / 23 Scale) across 9 business elements at 4 maturity stages. 10 minutes from start to first direction. Free to assess. Paid for advice. Instant scores, evidence-based recommendations, and 4,000+ links to evidence.
- **AI Business Coach (AskSova)**: Diagnoses root causes, challenges assumptions, recommends solutions from a curated knowledge base built on 350+ research findings from 80+ published sources.
- **Startup Directory**: 500+ curated Australian programs, networks, accelerators, incubators, advisors, family offices, and governance service providers.
- **Business Type Variants**: Tailored diagnostic paths for Product, Deep Tech, and Service businesses.

## The 9 Elements

Purpose, Strategy, Governance, Performance, Finance, Marketing, People, Process, Technology. Assessed at four stages: Discovery, Validation, Efficiency, Scale. Weaknesses in one element cascade into others. Sova shows the connections, not just the gaps.

## Who It's For

Australian startup founders at any stage from pre-revenue to scaleup. Solo founders and teams. All industries, not just tech. Founders preparing for investment, board formation, or governance maturity. Teams who want to identify problems before they become crises.

## Pricing

- **Free**: Full diagnostic, maturity scores across all 9 elements
- **3 months (A$299)**: Detailed advice, tools, evidence-based recommendations
- **12 months (A$699)**: Everything above plus unlimited AI coaching

## Key Links

- Diagnostic: https://getsova.com.au/assessment-tool.html
- AI Coach: https://getsova.com.au/asksova.html
- Startup Directory: https://getsova.com.au/directory.html
- Pricing: https://getsova.com.au/pricing.html
- Sova Guided (advisor-led consultancy): https://getsova.com.au/guided.html
- Contact: https://getsova.com.au/contact.html
- FAQ: https://getsova.com.au/faq.html
- Blog: https://getsova.com.au/blog.html
- About: https://getsova.com.au/about.html
- Research: https://getsova.com.au/research.html
- Full context: https://getsova.com.au/llms-full.txt

## Social

- LinkedIn (Sova): https://www.linkedin.com/company/get-sova
- LinkedIn (Jane Korneyko, founder): https://www.linkedin.com/in/jane-korneyko
- Instagram (Sova): https://www.instagram.com/get.sova/