Build a startup that doesn't fail.

Sova diagnoses your business against startup failure research, then gives you the tools to fix it yourself.

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10 minutes. See what's working and what needs attention.

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What can Sova do for
my startup?

Sova gives you a complete diagnosis across 9 interconnected business elements, ranked priorities based on your stage, and evidence-based tools matched to your specific situation.

01

Why startups fail

Analysed hundreds of studies from Harvard Business Review, CB Insights, McKinsey, and leading experts to understand the root causes of the 90% failure rate.

02

What actually works

Mapped every piece of fragmented advice back to 281 evidence-based tools, frameworks, and methodologies. Curated based on your specific need and stage.

03

How it all connects

Built a holistic framework that assesses 9 interconnected business elements, meets you exactly where you are, and gives you the tools to fix what's broken yourself.

Complete diagnosis. Ranked priorities. Evidence-based tools matched to your stage (Discovery, Validation, Efficiency or Scale).

No consultant fees. No equity trades.

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Built on research from

We analysed hundreds of studies from Harvard Business Review, CB Insights, McKinsey, and leading startup experts. Here's what we found.

The advice exists.
It's just fragmented.

Consultants deliver expertise in silos

Strategy or marketing or operations. Rarely all three. Cost thousands. Create ongoing dependency.

Accelerators focus on fundraising

Pitch decks and investor intros. Take equity. Cookie-cutter approach that prioritises raising capital over fixing foundations.

Books and courses stand alone

The Lean Startup. E-Myth Revisited. Traction. Each brilliant in isolation. No roadmap for which to apply when, or how they interconnect.

Independent research scatters

Google, LinkedIn, Reddit. Copying competitors. Implementing half-solutions from scattered best practice that never connects.

The tools work. The advice is sound. But no one maps it to your specific situation, holistically.

Sova connects
the dots

01

Complete diagnosis across 9 elements

Governance, Strategy, Marketing, Finance, People, Operations, Technology, Purpose, Performance. Assessed holistically to show how weak areas are undermining strong ones.

02

Ranked priorities for your situation

Not a generic report. Your top 3 gaps ranked by impact. Matched to your stage (Discovery, Validation, Efficiency, or Scale). What to fix first, what can wait.

03

Evidence-based tools to implement

The exact frameworks consultants use (Lean Canvas, OKRs, Value Proposition Canvas) mapped to your gaps. We've researched 400+ resources. You get the 3 to 5 that fix your specific problems.

04

Empower yourself, reduce dependency

No more research. No equity trades. No consultant lock-in. Get the knowledge, tools, and roadmap to fix it yourself.

What founders are saying

I really like what you're building and I see the value

Vestur Founder

Sova did hit all the right features for me and I can't wait to see more

KeywiX Founder

Elegant design, simple to use, all information is readily available but not in an overwhelming way

Sova tester

Find out where you stand

10 minutes. 9 business elements. Your top priorities, ranked.

Start Assessment

10 minutes. See what's working and what needs attention.

Chat to Sova

Quick question? Get instant evidence-based guidance.