Great to see you here.

You're taking the right first steps and we'll be right here with you through all of them.

Sova assesses your startup and shows you exactly where you're doing great, and where and how you need to improve; all based on startup failure research, advice and evidence-based tools.

First, a few quick questions so we can tailor the assessment to you.

Getting to know you Question 1 of 4

What type of business are you building?

This helps us tailor advice, tools, and resources to your industry.

Product, SaaS, or Retail
Building or selling a product, app, marketplace, or physical goods
Deep Tech or Research
Commercialising research, biotech, hardware, or advanced technology
Professional Service or Trade
Consulting, agency, trades, freelancing, or professional services
Getting to know you Question 2 of 4

Are you flying solo or with a team?

This helps us tailor questions to your situation.

Solo
Just me for now
Team
2 or more people
Getting to know you Question 3 of 4

Where are you in your startup journey?

Pick the closest match. You may sit between stages, and that's normal.

Discovery
Still exploring the problem, testing ideas, no paying customers yet
Validation
Have a product and some customers, testing if the model is repeatable
Efficiency
Model works, now optimising operations and unit economics
Scale
Proven model, focused on growth, expansion, and building systems
Coming Soon
Sustain & Preserve
Fully formed and profitable. Focused on continuous improvement, sustainable revenues, and ongoing iteration.
Getting to know you Question 4 of 4

Choose your flight path

Full Health Check
Assess your startup holistically. Get a complete picture of your business foundations and where to focus.
Time: 8-10 minutes
Output: Full report with action plan
Quick Start
Choose one element to assess first. Great if you're short on time or already know where you need help. You can always come back and complete the other 8 later.
Time: 2-3 minutes
Output: Targeted insights
Almost there Your Startup Profile

Tell us about your startup

This helps us tailor your report and recommendations. You can update these anytime in Settings.

Describe what your business does in 1 to 2 sentences. This is used by our AI coach to give you more relevant advice.

0/280
Governance
Question 1 of 13
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Assessment Results

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Your Readiness Score

Welcome to the Sova Assessment

Startup Health Assessment Model DISCOVERY Building Foundations VALIDATION Proving the Model EFFICIENCY Optimising Systems SCALE Innovation & Growth DISCOVERY Building Foundations VALIDATION Proving the Model EFFICIENCY Optimising Systems SCALE Innovation & Growth 1 GOVERNANCE 2 PURPOSE 3 STRATEGY 4 PERFORMANCE 5 FINANCE 6 MARKETING 7 PEOPLE 8 PROCESS 9 TECHNOLOGY SOVA