Start Assessment
90%

90% of startups fail

Not from lack of effort. Not from bad ideas.

We've done the research
so you don't have to

01

Why startups fail

Analysed hundreds of studies from Harvard Business Review, CB Insights, McKinsey, and leading experts to understand the root causes of the 90% failure rate.

02

What actually works

Mapped every piece of fragmented advice back to 281 evidence-based tools, frameworks, and methodologies. Curated based on your specific need and stage.

03

How it all connects

Built a holistic framework that assesses 9 interconnected business elements, meets you exactly where you are, and gives you the tools to fix what's broken yourself.

Complete diagnosis. Ranked priorities. Evidence-based tools matched to your stage.

No consultant fees. No equity trades.

Built on research and best practice from:

The advice exists.
It's just fragmented.

Consultants

Deliver on strategy or marketing or operations. Not holistically. Cost thousands. Create dependency.

Accelerators

Teach pitch decks and fundraising. Take equity. Cost thousands. Cookie-cutter approach. Focus on raising capital to cover foundational holes instead of fixing the holes first.

Books and courses

The Lean Startup. E-Myth Revisited. Traction. Others. Each one brilliant in isolation. No roadmap for which to apply when, or how they interconnect.

Independent research

Google, LinkedIn, Reddit. Copying competitors. Implementing half-solutions from scattered best practice that doesn't interconnect.

The tools work. The advice is sound. But no one maps it to your specific situation, holistically.

Sova connects
the dots

01

Complete diagnosis across 9 elements

Governance, Strategy, Marketing, Finance, People, Operations, Technology, Purpose, Performance. Assessed holistically to show how weak areas are undermining strong ones.

02

Ranked priorities for your situation

Not a generic report. Your top 3 gaps ranked by impact. Matched to your stage (Discovery, Validation, Efficiency, or Scale). What to fix first, what can wait.

03

Evidence-based tools to implement

The exact frameworks consultants use (Lean Canvas, OKRs, Value Proposition Canvas) mapped to your gaps. We've researched 400+ resources. You get the 3 to 5 that fix your specific problems.

04

Empower yourself, reduce dependency

No more research. No equity trades. No consultant lock-in. Get the knowledge, tools, and roadmap to fix it yourself.

What founders are saying

I really like what you're building and I see the value

Vestur Founder

Sova did hit all the right features for me and I can't wait to see more

KeywiX Founder

Elegant design, simple to use, all information is readily available but not in an overwhelming way

Sova tester

Spread your wings

Get clear diagnosis, evidence-based guidance, and a clear roadmap matched to your situation.

Take Flight

Launching in 2026!

Sova is currently being tested and we would love for you to participate and provide feedback.

We wish you a very silly season and as successful a New Year as we hope for Sova.

Test Sova
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