Built by a best practice expert
Jane Korneyko. 15+ years in strategy and transformation across multiple industries.
Best practice already exists. The evidence is clear. And yet, time and again, I watched businesses ignore the research, reinvent the wheel, and fail for predictable, avoidable reasons.
Startups need this most. The average Australian founder is 47 years old (Startup Muster, 2024), working 60+ hours a week, and 77% report burnout (Entrepreneur First). 437,000 businesses start each year; 370,000 close (ABS, 2025). Early-stage funding has dropped ~70% since 2021 (Startup Genome, 2025). These founders can't afford expensive mistakes, and they rarely have access to the resources available to established businesses.
Australia has globally ranked startup ecosystems (Startup Genome, 2025). The potential is here. Sova was built to close the gap between that potential and founder capability.
Three core values
Empowerment over dependency
An MBA costs over $100,000 and two years. Consultants charge $150 to $450 an hour (IBISWorld, 2024). Coaching programs run $3,000 to $20,000. Sova gives you the same strategic clarity for a fraction of the cost. Learn once, apply forever.
Simplicity over complexity
70% of founders cannot clearly articulate their own value proposition (Bain & Company). Not because they lack intelligence, but because they lack structure. Founders don't need more information. They need the right information, structured simply. So is Sova.
Democracy over exclusivity
Early-stage deals dropped ~70% since 2021 (Startup Genome, 2025). Top accelerators accept fewer than 4% of applicants. Capital and access are scarce. The tools that matter most should cost the least.
Why Sova Exists
Best explained through the Double Diamond framework (Design Council, 2005).
Discover (Diverge)
The startup era exploded. More people than ever launched businesses, and with that came a 90% failure rate (Startup Genome, 2025).
Define (Converge)
Researchers studied it. CB Insights (2024), Harvard Business Review (2021), and Startup Genome (2025) converged on the same answer: most failures are predictable and avoidable.
Develop (Diverge)
Solutions emerged everywhere. Accelerators, incubators, podcasts, courses, consultants. Advice expanded in every direction.
Deliver (Converge)
This never happened. The advice remains fragmented, contradictory, and rarely personalised.
Sova completes the diamond.
Get in Touch
Have questions about Sova, want to discuss a partnership, or just want to chat about startups? I'd love to hear from you.