You're taking the right first steps and we'll be right here with you through all of them.
Sova assesses your startup and shows you exactly where you're doing great, and where and how you need to improve; all based on startup failure research, advice and evidence-based tools.
First, a few quick questions so we can tailor the assessment to you.
Getting to know youQuestion 1 of 4
What type of business are you building?
This helps us tailor advice, tools, and resources to your industry.
Product, SaaS, or Retail
Building or selling a product, app, marketplace, or physical goods
Deep Tech or Research
Commercialising research, biotech, hardware, or advanced technology
Professional Service or Trade
Consulting, agency, trades, freelancing, or professional services
Getting to know youQuestion 2 of 4
Are you flying solo or with a team?
This helps us tailor questions to your situation.
Solo
Just me for now
Team
2 or more people
Getting to know youQuestion 3 of 4
Where are you in your startup journey?
Pick the closest match. You may sit between stages, and that's normal.
Discovery
Ideation
Exploring the problem space, testing ideas, no paying customers yet
Validation
Launch
You have a product and early customers, testing whether the model is repeatable
Efficiency
Growth
The model works. Now tightening operations, reducing churn, and improving unit economics
Scale
Maturity
Proven model, actively expanding into new markets, channels, or geographies
Coming Soon
Sustain & Preserve
Fully formed and profitable. Focused on continuous improvement, sustainable revenues, and ongoing iteration.
Getting to know youQuestion 4 of 4
Choose your flight path
Full Health Check
Assess your startup holistically. Get a complete picture of your business foundations and where to focus.
Time:8-10 minutes
Output:Full report with action plan
Quick Start
Choose one element to assess first. Great if you're short on time or already know where you need help. You can always come back and complete the other 8 later.
Time:2-3 minutes
Output:Targeted insights
Almost thereYour Startup Profile
Tell us about your startup
This helps us tailor your report and recommendations. You can update these anytime in Settings.
Describe what your business does in 1 to 2 sentences. This is used by our AI coach to give you more relevant advice.
0/280
Governance
Question 1 of 13
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Assessment Results
Your Readiness Score
Welcome to the Sova Assessment
How it works
1.Start at Governance and we'll take you through all 9 elements in order. The elements build on each other so the sequence matters, but every element is important at every stage.
2.Answer yes/no statements honestly based on where you are today
3.After each element, you'll move to the next automatically
4.Your results build in real-time on the webchart and report below
How it works
1.Click on a glowing element to begin. We recommend starting at 1 as the elements build on each other, but you can jump to any element if something specific is on your mind. Every element matters at every stage.
2.Answer yes/no statements honestly based on where you are today
3.Your results build in real-time on the webchart and report below
See your scores
Upgrade to view your scores, stage identification, and personalised action plan across all 9 elements.
What you get free
Your webchart overview and element completion status
With a plan
Detailed scores, gap analysis, expert advice, curated tools, and priority actions